MANIPULATING THE MEDIA
MEDIA TRAINING AS A CORPORATE ASSET
MEDIA TRAINING AS A CORPORATE ASSET
The media isn't much different than a language you have yet to learn. Once you speak the mother tongue, the media becomes transparent, its motives unswerving, and its queries predictable. What makes me a media whisperer? Fifteen years inside major-market newsrooms as a sportswriter, and two decades of training NFL rookies in the art of manipulating the media. Athletes left the program dedicated to the proposition that they could use the media to facilitate a lifetime of endor sement deals.
MEDIA TRAINING AS A CORPORATE ASSET
MEDIA TRAINING AS A CORPORATE ASSET
MEDIA TRAINING AS A CORPORATE ASSET
While the media training program began with media-intensive targets like pro football players, it quickly expanded to a year-round program geared toward folks in public-facing positions: CEOs, politicians, lawyers, spokespersons and even some publicists looking to up their game. In the 2020s, CEOs and executive directors have seen value in having all of their public-facing employees trained to media-interaction levels, as a means to quickly ramp up their customer-relations skills.
Media Training Testimonials
Aaron Rodgers, QB, Green Bay Packers
Alex Zwissler, CEO Chabot Space & Science Center
Alex Zwissler, CEO Chabot Space & Science Center
I thought my communications skills were better than most entering the NFL Draft because of all the interviews I did in college. But Brian showed me the advantage of thinking strategically and opportunistically about my media interactions as a professional; that what came out of my mouth and how I presented myself was directly correlated to how much money I could make over the course of my career.
Alex Zwissler, CEO Chabot Space & Science Center
Alex Zwissler, CEO Chabot Space & Science Center
Alex Zwissler, CEO Chabot Space & Science Center
Brian was able to come in and very quickly do a deep dive of our organization. Scientists as a rule are often introverted, but Brian was able to get our astronomers to buy into media training. Soon enough, those not-so-introverted scientists became conifident, enthusiastic, public-facing representatives for our organization.
Lorenzo Alexander, LB, Buffalo Bills
Alex Zwissler, CEO Chabot Space & Science Center
Lorenzo Alexander, LB, Buffalo Bills
On my journey from a shy, soft-spoken college football player to a seasoned NFL veteran whom the media looked to as a team leader, Brian was an invaluable mentor every step of the way. I've never met anybody who understood the media's agenda and how to win the media game better than B-Higg. He's made me a better communicator in all aspects of my life.