As the national media encamped in Santa Rosa during the 2017 wildfires that ravaged the town, nearby Napa and its $6 billion wine industry was poised on the verge of something apocalyptic -- again. BONUS: Hear the audio report.
In 2010, I united the longtime rival factions of Bay Area county food banks to fund a mutual holiday campaign, with a mandate to highlight "the new faces of hunger" created by the economic downturn. I scoured nine counties for the ideal, non-traditional food bank clients -- then wrote and directed this Telly Award-winning TV commercial pairing Food Bank Executive Directors with these new faces of hunger.
This recounting of onIn a 2017 article titled "Why the Media Don't Pick Up Your Press Releases," the Society of Professional Journalists estimated that 98% of press releases were roundly ignored, proclaiming them "a relic of the past." The other 2%? Targeting the right journalist at the right time ... with a story (s)he can't refuse.e of most bizarre Sunday Masses in the history of Catholicism was a finalist for a James Thurber Humor Fellowship, losing out to a story of a woman who communed with dead rats. But it wound up in Mad Magazine.
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