Journalist, Storyteller, Trail Guide

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One-Stop Storytelling

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In 2002, following nearly three decades as a major-market newspaper journalist from Georgia to California, I started a one-stop communications consulting  service that has billed $5.1 million to more than 350 clients - a comprehensive savings to those clients of more than $12.5 million compared to traditional services offered by public relations, media relations, advertising and Marcom agencies. In addition, I am a regular contributor to editorial publications, print and online, from coast to coast.  


Who needs sleep? As Benjamin Franklin noted, there will be time enough for that in the grave (he should know!).

My service was founded upon the concept that applying extraordinary storytelling across all creative and business communications starts with world-class writing.

Media Outreach

I’ve placed more than 600 national and regional stories for clients in high-level TV, print and digital media outlets. Clients include leaders in retail (REI, Trader Joe’s, Victoria’s Secret), academia (Ohio State,  Purdue, Fresno State),  non-profit (Southern Poverty Law Center, California Association of Food Banks), environment/recreation (California State Parks, Yosemite National Park, Death Valley National Park) and education (Chabot Space & Science Center, Coral Reef Society) and dozens more.

  • There’s no way to soft-peddle it: Public relations agencies are a scam. They operate on a “baseball mentality” - that hitting on one of every three placements with the occasional home run - is justification for charging All-Star fees. Moreover, they operate on an adversarial basis with the media, with an inherent distrust on both sides. I have an extraordinary placement rate because I know what the media values, having spent  nearly three decades as a member of the media, primarily in major markets. When I pitch a story, it’s a win-win for client and media outlet alike.

Testimonials

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Promote current deals

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Share the big news

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Display their FAQs

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

Site Content

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Detail your services

If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.

Announce coming events

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Display real testimonials

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Promote current deals

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Share the big news

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Display their FAQs

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.